This November, shop with purpose. For Black Friday, La Mer goes blue!
Partnering with SeaForester to restore & protect ocean habitats in Europe.
From November 18th to December 1st 2024, every order helps drive our joint efforts to restore seaweed forests. Join us in supporting SeaForester’s goal to restore 100.000 Ha of seaweed forests by 2040!
As part of our continued commitment to protect our oceans, La Mer is partnering with SeaForester, a Portugal-based environmental impact company dedicated to replanting the ocean and restoring seaweed ecosystems using innovative seaforestation techniques. Aiming to bring life as these seaplants can reverse acidification in our oceans, build up depleted fish stocks and capture carbon at least five times more efficiently than tropical forests.
SeaForester's main approach involves the seeding of small stones with seaweed spores, growing them on land in specialized nurseries and deploying them in the sea.
Globally, kelp forests store 20 million tons of carbon every year, equalling emissions of 17.5 million cars.
TODAY, OVER 95% OF LA MER’S SEA PLANTS ARE RESPONSIBLY SOURCED
As a brand born from the sea and inspired by the self-regenerating properties of kelp, we're committed to listening closely to its needs—and answering its call for protection.
*Inclusive of Sea Kelp, Marine & Seaside Plants & Seaborn Ferments, by volume purchased in Fiscal Year 2023.
To help protect our oceans, we launched La Mer Blue Heart Oceans Fund, a resource to support organizations that share our commitment to protecting the ocean. So far, the fund has assisted in planting 400,000 mangroves in the Caribbean, supporting coastal restoration projects across 5 countries, and building a global youth movement to protect 30% of our ocean by 2030
From 18th November to 1st December, each order will contribute to supporting our initiative to deploy 50,000 seeded stones in Europe with our new partner Seaforester.
